Robi Ganguly co-founded Apptentive, Inc. in 2011 and serves as its Chief Executive Officer. Robi spent 3 years at WebEx Communications, where he built one of the industry's first SaaS pricing strategies. He then joined Yahoo!, where he created the Supply Management practice and set many of today's ad standards. Since leaving Yahoo! in 2008, he has advised several global CPG brands on their digital communications strategies, which led him to create Apptentive. He attended Pomona College, graduating with a degree in Politics, Philosophy and Economics.
Robi is a frequent writer and speaker on topics related to mobile customer retention, relationship management, and lifetime value. Recently Robi has spoken at Salesforce’s annual Dreamforce Conference, presented an online seminar on “Measuring Mobile Customer Lifetime Value” with the Application Developers Alliance, and delivered keynote talks at the 360iDev and Mobile Commerce World conferences. He also frequently provides his perspective to the mobile, wireless, and software technology trade press. Please visit the Apptentive site “Press & Events” page for examples of his speaking and trade press coverage.