Shelley is a startup advisor, mentor and investor. She is currently an Associate Partner at the Australia Post Accelerate (APA) their startup venture fund. Shelley was previously York Butter Factory’s (YBF) General Manager of Innovation. YBF is a curated co-working space, incubator and open innovation platform based in Melbourne.

 Shelley is also the CEO and Co-Founder of Vitae.Coach. Vitae.Coach is an early-stage career coaching startup, combining Artificial Intelligent with neuroscience to help Gen Y’s (20- 35 year-olds) find and create the career and life they want. Vitae also provides leadership coaching to startup founders and venture capital firms.