Shira Feuer is VP Marketing at SAM Labs, a company that makes entertaining smart toys that inspire every child to discover the fun in coding and creating. Working across B2B, focusing on the global education market and B2C, targeting parenting and gifting sectors, SAM Labs is actively working on bringing its innovative hardware and software technology to the masses.

Prior to SAM Labs, Shira was VP Marketing for personalised book company Lost My Name. Before that, she was Head of Digital Marketing Solutions at The Walt Disney Company in EMEA, working across all parts of the business including across including Studios, Media Networks, Consumer Products, Disney Store, Parks and Resorts, ABC, Star Wars, Marvel, Princess and more.

Prior to her role at The Walt Disney Company, Shira managed the global social media strategy for Burberry. During the time Shira led social at Burberry, it ranked at the top of the FTSE 100 Social Media Index.

Before moving client side, Shira spent several years working for agencies on a diverse range of clients including Hewlett Packard, Nokia, Tesco, Thomas Cook, Domino’s Pizza and more.

Shira sits on various client advisory boards and digital leadership councils. She is also a regular speaker and ambassador at key industry events, discussing marketing leadership and innovation.