The Argentum Strategy Group is led by Susan Silver, a seasoned consumer marketing expert with more than 20 years of experience working with businesses ranging from those in the Fortune 100 to much smaller, less formal entrepreneurial companies, some with as few as 5 employees.
Prior to founding Argentum, Susan had a successful, multi-faceted career, primarily in consumer packaged goods. With 10 years of classical marketing training from Kraft Foods, as well as tenure at Merisant, Procter & Gamble, Sara Lee and MeadWestvaco, she has played a key role in the success of a variety of businesses, including Kraft Macaroni & Cheese, Pampers, Equal Sweetener, Sara Lee bakery products, and Hi Gloss paperboard.
Throughout her career, Susan has grown businesses using a broad array of marketing tactics ranging from traditional promotions to TV shows featuring embedded content to social media. She has managed 13 advertising campaigns, including those for print, TV, radio, internet and outdoor, created an ethnic marketing group for a $3B division of Kraft Foods, and developed a groundbreaking turnaround strategy for Equal Sweetener using a budget one-tenth that of the leading competitor’s.
While at Kraft Foods, Susan was honored with the prestigious Superior Achievement Award for her work in Kids Marketing, and the Warner Bros. President’s Award, for excellence in partnership.
Susan’s background includes sales experience at Procter & Gamble, and a wide range of general management and P&L leadership positions at Kraft Foods. Other assignments have included roles in Market Research, CRM, Strategic Alliances and Multicultural Marketing.
Susan’s most recent executive role was leading the North American Marketing function for Merisant. While there, she ran the Product Management groups for Equal Sweetener across the US and Canada, as well as Market Research, Marketing Services, Foodservice Marketing, and the Consumer Call Center.
Susan earned her MBA from the Kellogg Graduate School of Management, and graduated cum laude from Duke University with a dual major in Biology and History. She has been a guest lecturer at the Kellogg Graduate School of Management and at the University of Chicago's Booth Accelerator, and she also teaches positioning and marketing strategy at 1871, Chicago's co-working space for digital start-ups. Susan is on the Advisory Board of GiveForward, and is a past member of the Board of Directors of Vital Bridges.