Tobias has been involved in the creation and growth of early-stage internet companies since the mid-90s.

He was most recently CEO of Boulder-based OneRiot. Tobias led OneRiot through its transition from consumer-facing search engine to socially-targeted mobile advertising platform – ultimately leading to acquisition by Walmart. Now at Walmart, Tobias is responsible for mobile products across international markets.

Prior to OneRiot, Tobias led strategic initiatives at Netdecisions – a UK-based consulting and investment firm. There he incubated and operated several new businesses in the US, UK and India. These spanned e-commerce (Travel), consumer-web (Dating), and enterprise software (Speech Recognition). Before that, he was Managing Editor and Online Editor of i–D Magazine, part of the TimeOut group.

Tobias holds a PhD in Machine Learning from Cardiff University (UK). While studying at Cardiff he produced the UK’s first online student newspaper, and co-founded FineTime – an early online entertainment guide. He also holds a First Class Hons Bachelor’s degree in Civil Engineering from Loughborough University (UK).