Design professional with unique and compelling experience at Polaroid, Apple, Lotus, IBM and Idealab. Expert in Corporate Identity and Branding.

Specialties: Created ID and brand identity for Macintosh with Steve Jobs; various projects with Dr.Land at Polaroid; consulted to Lee Greene, Randy Golden and Sam Lucente at IBM; a co-founder of Idealab in Pasadena with Bill Gross and Marcia Goodstein.