Founder and CEO - Future Simple Inc (futuresimpleinc.com) passionate about design, UX, entrepreneurship and management Prior to founding Base, a post-PC CRM, he co-founded Netcraft - a web agency focused on UX. It is still the leading web agency in Israel, setting new standards in UX and development for the web. Those achievements were recognized when he was named one of the Top-40 Israeli Internet Startup Professionals by TheMarker Magazine. Netcraft was later acquired by a leading Israeli internet company.

Uzi holds a B.A degree in Economics and Management from the Tel Aviv University and an MBA from the University of Chicago Booth School of Business.

Specialties:Entrepreneurship, management, user-experience, graphic design, branding and identity, online marketing