Knock it out of the park: The Second Year of the Minnesota Twins Accelerator Plans to Hit a Homerun

May 09, 2022

By Sarah Bain, Investment Principal of the Minnesota Twins Accelerator by Techstars

The second year of the Minnesota Twins Accelerator by Techstars will attract and advance world-class startups focusing on the intersection of technology, sports, media and entertainment. The Minnesota Twins and Techstars are on a mission to reinvent what a sports brand can be and do.  

Sports permeates all aspects of our culture. How fans interact with their favorite teams, sports and players is ever-evolving. With the emergence and growing infrastructure of new technologies such as web 3.0 and blockchain, there is a significant emphasis on the convergence of technology and the physical environment, creating immense opportunities for how fans engage with their favorite teams. 

As we continue to build upon last year’s incredible program, our goal is to advance the future of sports, and open up new business and revenue opportunities. We continue to build a network of diverse personalities, cultures, and backgrounds. With seven pilots and three ongoing engagements from the 2021 class, we can see the immediate impact at the stadium from sauce innovations to revolutionary sound experiences.  

Sports and entertainment is one of the fastest evolving industries in the world. Fan engagement and experiences are rapidly progressing both in the way fans engage from home or at the venue. The landscape for how individuals are consuming media and how the content is distributed is rapidly changing.

The 2022 Minnesota Twins Accelerator will focus on enabling the following technologies across sport and live entertainment: artificial intelligence, IoT, 5G and advanced communication, digital media and entertainment, environmental sustainability, venue and event innovation, player and fan health and safety, loyalty, community inclusion, accessibility and engagement, fantasy sports and sports wagering, business of sports, data analytics

Participants will receive mentorship from the Techstars network, the Twin Cities startup community, the broader sports tech ecosystem, and the Minnesota Twins and Pohlad companies. Companies will work closely with program mentors to drive business model innovation, access to the sports and entertainment industry, and bring global connections to the world of sports and live entertainment.

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