Anjal Z Techstars Founder Catalyst Program Announces the Startups Selected for Cohort 04

Nov 25, 2023

The Anjal Z Techstars Founder Catalyst powered by the Abu Dhabi Early Childhood Authority has announced the 20 startups selected for Cohort 04 of the program. The fourth cohort of the Anjal Z Techstars Founder Catalyst Program launched on 6 November 2023 with two tracks for growth and early-stage startups, Launch and Ignite, and will offer masterclasses and mentorship from leading industry-specific experts. 

Six startups within the program’s Launch Track are eligible to receive non-equity funding up to USD 225K from the Abu Dhabi Investment Office (ADIO), as part of the comprehensive range of growth-enabling support provided to promote Abu Dhabi’s private sector and knowledge economy. The ECA is a government entity based in Abu Dhabi that supports holistic early childhood development. Hub71, Abu Dhabi’s global tech ecosystem, is the program’s community partner, supporting the startups’ growth by facilitating access to the ecosystem’s value-added programs. 

Anjal Z’s goal is to source and select leading ECD global startups and help them scale out of Abu Dhabi. The initiative helps disruptive businesses put their product to use and tackle early childhood development challenges across Abu Dhabi and the United Arab Emirates through a partnerships-driven, customized, and experience-based fellowship program. 

Following the success of the three previous cohorts, the fourth installment, in partnership with Techstars, offers mentorship and resources to help ECD entrepreneurs grow their businesses and localize their solutions to have a positive impact on children and families.

The 20 startups selected for Cohort 04 of the Anjal Z Techstars Founder Catalyst Program are: 


Tilli Kids



One Learning

Hakawati AI

Diagnio Inc


Bebe Bitez

Scraft AI










The selected launch startups for Cohort 04 of the Anjal Z Techstars Founder Catalyst Program who will meet in person (January-February 2024) in Abu Dhabi to explore the local ecosystem and create a proof of concept pilot on the ground are: 

Storybook (USA) is an award-winning app that improves children's emotional health and sleep through the combination of relaxation techniques and audio stories.

Zenimal (USA) brings mindfulness to life with its portable and child-friendly design, making meditation easy and enjoyable for children.

Cappella (USA) uses AI to interpret baby cries for soothing babies and providing peace of mind to parents, while making baby monitoring sustainable and accessible to all communities.

Storybutton (USA) makes it easy for families to listen to great audio content without using screened devices.

Kindello (New Zealand) is the AirBnB of daycares - every option, one place, instantly book a visit.

EveryBaby (UK) is a medical device company pioneering accurate and user-friendly preterm birth risk assessment for expectant mothers.

According to the Global Startup Ecosystem Report, Abu Dhabi is the fastest-growing startup ecosystem in the MENA region and the sixth fastest globally. Since the launch of Anjal Z in 2020, the program has completed three cohorts, through which it has supported 32 early and growth-stage startups and helped establish half of the growth-stage startups (nine of 18) in Abu Dhabi.

Badr Al-Olama, Director General of Abu Dhabi Investment Office (ADIO), said: “Abu Dhabi's dynamic education and healthcare ecosystems hold boundless promise in advancing the well-being of young individuals. The commencement of the fourth cohort of the Anjal Z Techstars Founder Catalyst Program positions us at the forefront of pioneering solutions to address early childhood development challenges with vigor and ingenuity. This initiative exemplifies the spirit of collaboration with our flourishing startup ecosystem and underscores the unwavering support extended towards addressing paramount social concerns."

Commenting on the launch of the Anjal Z Techstars Founder Catalyst Program, Dr Yousef Alhammadi, Executive Director at ECA said: "The Anjal Z program is at the forefront of creating economic opportunities for global ECD startups by strategically investing in them, a commitment that distinguishes us in the ECD landscape. As we launch our new cohort, we endeavor to not only foster innovation but also contribute to the economic growth of Abu Dhabi and beyond. This initiative exemplifies the value that the ECA brings as we actively participate in enhancing the startup ecosystem. We are committed to bolstering these entrepreneurial endeavors, fostering a dynamic environment that not only serves the startups but also drives social and economic advancement and innovation."

Welcoming the new cohort participants, Ahmad Ali Alwan, Deputy Chief Executive Officer of Hub71, said: “Our team is committed to supporting the latest cohort of startups from the Anjal Z program at Hub71 as they continue to grow and scale within our ecosystem. Our goal is to empower these startups to make an impact, not only in Abu Dhabi but beyond. We are proud to be a partner of this initiative to contribute to building a brighter future for early childhood development."

Speaking about the program, Katie Smith Head of Ecosystem Development at Techstars said: “Techstars is proud to be a key partner in the Anjal Z Techstars Founder Catalyst Program, an initiative that aligns seamlessly with our commitment to fostering innovation and supporting startups across the region. Together with our esteemed partners, The Abu Dhabi Early Childhood Authority (ECA), we will continue to create a positive impact on the families and children of Abu Dhabi and we look forward to seeing the amazing results that this new cohort of startups will achieve.”

The Anjal Z Techstars Founder Catalyst Program is taking place between November 2023  and February 2024, both virtually and in person. For questions or inquiries, contact us at

About Techstars

Techstars is the most active pre-seed investor in the world having invested through its accelerators in more than 3,700 companies that have a combined market cap of $98.6 billion. Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere. Now we are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs around the world. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities.

About The Abu Dhabi Early Childhood Authority (ECA) 

The Abu Dhabi Early Childhood Authority (ECA) is a governmental entity based in Abu Dhabi, the capital of the United Arab Emirates. We focus on health and nutrition, child protection, family support, early education, and care; from the early stages of pregnancy to the age of eight years old. We are broadening the capabilities of our partners to support holistic child development, developing coordinated and aligned policies and laws, informing decision-making through research, data, and evidence, and working to transform how people think about and address the needs of young children. For more information, please visit 

About the Abu Dhabi Investment Office

The Abu Dhabi Investment Office (ADIO) enables local, regional and international investors to thrive and grow in the UAE capital through its close collaboration with government partners, sovereign investors, and national champions.

ADIO is Abu Dhabi's premier platform that empowers the private sector to grow, partner and compete globally by providing access to growth opportunities, strategic partnerships and new markets across key sectors that range from real estate and infrastructure to industries and agribusiness, enhancing the nation’s investment in talent, innovation, and sustainability. With a growing network of global offices, investors can contact ADIO by visiting its head office in Abu Dhabi or international offices located in Beijing, Frankfurt, London, New York, Paris, San Francisco, Seoul, and Tel Aviv. Visit for more information.

About Hub71

Hub71 is Abu Dhabi’s global tech ecosystem that enables founders to build globally enduring homegrown tech companies in any sector by providing access to global markets, a capital ecosystem, a global network of partners, and a vibrant community filled with highly skilled talent governed by forward-thinking regulation.

Backed by the Government of Abu Dhabi and Mubadala Investment Company, Hub71 is growing its vibrant community of tech startups, investors, government, and corporate partners to ensure the availability of investment, commercial activities, and incentives from the public and private sectors. Through Hub71’s entrepreneurial infrastructure, value-add programs, enabling services and support packages, founders can build and scale widely adopted technologies with purpose and impact. Hub71 is on a mission to introduce new minds and technologies to Abu Dhabi, finding new ways to build globally enduring technology companies and sustain the nation’s continuous economic development.

For more information visit and follow @Hub71AD #Hub71.

About Anjal Z Techstars Founder Catalyst Program

Anjal Z, an initiative led by the Abu Dhabi Early Childhood Authority (ECA), aims to instill entrepreneurship and innovation in early childhood development. The initiative’s name refers to ‘Generation Z’ in Arabic and to the generations inspired by the late founder of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan. The high-impact program empowers startups from all over the world to localize their solutions (interventions) across Abu Dhabi and the United Arab Emirates. Anjal Z also engages, through its youth challenge, university students interested in entrepreneurship and its potential to solve modern challenges, to come up with innovative solutions to various early childhood development challenges, learning in the process how to take the solutions from the idea stage to startup. For more information, please visit