Techstars Atlanta Powered by J.P. Morgan Announces Inaugural Class of 2022

Sep 12, 2022

By Melissa Pegus, Managing Director and Shirine Marzouki, Investment Analyst

After speaking with thousands of founders from all over the world who are all making great strides to transform the world of digital commerce, empower creatives, and build the next great consumer brands, I am excited to announce the inaugural class of Techstars Atlanta Powered by J.P. Morgan. 

Operating under the belief that great ideas can and do come from anywhere meant that we spent months visiting every hub on and off the beaten path where entrepreneurs were endeavoring to create a more connected world through innovations in commerce, consumer, and the creator economy. After undergoing a rigorous screening, diligence, and selection process that lasted several weeks, these 12 founding teams rose to the top. We are honored and humbled by the opportunity to spend the next 13 weeks working closely with these incredible founders, helping them on their journey to transform their industries, elevate their communities, and change the world. 

Techstars and J.P. Morgan together support these  companies by providing them with access to mentorship, customers, investors and our strong Techstars Atlanta Powered by J.P. Morgan network. Furthermore, backing diverse founders leads to a reinvestment in their communities and expanding access for others. Of the 12 companies, five are led by women CEOs, and 11 out of the 12 companies are led by CEOs that identify as racially, gender or ethnically diverse.

We would like to thank our partners at J.P. Morgan for their generous support and genuine commitment to making a positive impact in our community and the lives of the Techstars founders. 

If you’re an investor who’d like to learn more about the companies in this class, let’s connect. Email Shirine Marzouki at and we can share more information about these impressive founders. 

If you’re interested in mentoring future classes of Techstars Atlanta Powered by J.P. Morgan, email Amy Sarr We are always on the lookout for industry leaders who are willing to share their knowledge with budding entrepreneurs.

If you’re a founder interested in joining our next class that launches on February 11, 2023, apply today! Our applications are now open and will close on November 30, 2022. 

You can also follow us on Twitter at @melissapegus and @shirinemarzouki, and on Instagram @TechstarsATL if you’d like to observe our founders’ journey over the next three months and learn more about our team. We also hope to see you at demo day on December 8, 2022.

Please join me in welcoming the inaugural class of Techstars Atlanta Powered by J.P. Morgan!

💻 Commerce Tech

Bhala AI

B2B NLP technology that enables business localization in over 50 African languages


SaaS-based white-label peer-to-eer multi-vendor marketplace platform


B2B SaaS platform helping companies hire, engage, and retain vetted AI talent


B2B platform connecting technical talent across the Caribbean & West Africa to companies in the U.S. & Canada

🛍 Consumer Brands

Private Packs

Discreet and sustainable modern solutions that address intimate body part pain

Friendly Shoes

Inclusive and adaptive footwear without sacrificing style or comfort

Super Bloom Bakery

Superfood-Enhanced & Allergen-Free Bread

Aspen Apothecary

Luxury natural fragrance brand

🎨 Creator Economy


B2B CRM for managing & growing a successful affiliate, influencer, or brand ambassador programs


SaaS-based, inclusion-focused creator marketplace that helps brands and diverse micro-creators collaborate and make money


White-label peer-to-peer platform that enables creators to build, manage, and monetize their community


Web-Based SaaS Platform for Micro-Influencers and Brands to meet and collaborate