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Healthcare is not a market — it’s a system. And systems do not adopt based on potential. They adopt based on fit.
Health systems love innovation, but they don’t buy it unless you de-risk it. Not just the tech. The process. The politics. The people.
The startups that win won’t just be the ones with the smartest models. They’ll be the ones with the smartest data strategy — from access and ethics to value creation and trust.
Founders need more than just a great product. They need to understand how complex systems think, what scares them, and how to make it easy to say yes.
The reason this blog series exists is because what you're building still matters, even when the system can’t see it yet.
