On this episode of The Lead Up, we catch up with Brendan, Tim, and Nick, cofounders of Sourcery. They empower developers to write beautiful, clear code, all the time, through real time refactoring.

As a team with decades of combined experience in software development and scaling, they share their thought process behind pursuing a bottom-up go-to-market model, deciding against going open source, launching on Product Hunt, and how negative feedback helped improve their team dynamic and vision.