On this episode of The Lead Up, we catch up with Sam, Erich, and Grace, cofounders of Bippit, a platform helping businesses provide free financial coaching to their teams.

Having experienced the lack of accessible financial coaching themselves, this incredibly mission-driven team tells us about their user research process within the sensitive topic of personal finances, the relationship between money and mental health, and ways of fostering product-lead growth within their B2B2C approach.