In this episode of the Give First podcast, Brad Feld sits down with longtime friends and Simple Energy co-founders, Justin Segall and Yoav Lurie. Together, they revisit a pivotal moment in their startup journey, when the company was on the verge of collapse.

The conversation dives into the chapter inspired by their experience in Brad’s new book, Give First, titled The Near Death of Simple Energy. They reflect on the pressure to follow investor expectations, the emotional toll of nearly losing everything, and the breakthrough conversation that helped them course-correct.

Brad, Justin, and Yoav explore the power of mentorship, what it means to lead with integrity, and how staying true to your values can revive not just your company but your sense of purpose.

Follow Justin Segall on LinkedIn ➡️ https://www.linkedin.com/in/justinsegall/ 

Follow Yoav Lurie on LinkedIn ➡️ https://www.linkedin.com/in/yoavlurie/