Techstars: AI in SaaS

May 24, 2023

AI in SaaS - The Numbers

As the world of technology advances at lightning speed, the integration of artificial intelligence (AI) is becoming increasingly important for SaaS companies. We surveyed 26 Techstars SaaS founders to better understand their perspectives on the impact of AI on their businesses and the steps they are taking to stay ahead of the curve.

When asked about the ways in which they see AI impacting the future of the technology software industry, all of the respondents agreed that it will have an impact. In fact, a whopping 85% of SaaS founders believe that AI will be either very important or extremely important to the success of their company in the future.


To meet this demand, 73% of companies are actively investing in AI research and development. Additionally, 20% of companies are partnering with third-party vendors to integrate AI solutions into their products or services.

So how are these companies currently using AI in their software products or services? The most common use cases include basic tasks like data processing and analysis (46%), followed by more complex tasks like natural language processing (23%). Meanwhile, 23% of companies are using AI for user experience personalization.

Of course, there are challenges that come with the ever-increasing popularity of AI. While fear of job displacement or the need for employee retraining is a concern for some (12%), the most common challenge cited by companies is the need for significant investment in new technology and talent (42%). Additionally, increased competition from AI-focused companies is a concern for a third of respondents.

Despite these challenges, the potential benefits of AI are too great for SaaS companies to ignore. By embracing AI, these companies can increase efficiency, improve customer experience, and stay ahead of the competition. As AI continues to evolve and become more accessible, it's likely that we'll see even more innovations and improvements in the SaaS industry.


AI-Powered SaaS: Innovations within

We spoke with several SaaS founders about the role of AI in their industries and the challenges they foresee. Their insights shed light on the future of SaaS and how AI will reshape it, with companies such as Justsnap, Epinium, Ellipsis Drive, CloudGuide, Enterfive, Jalebi, Between, and EthicsGrade providing valuable perspectives.

AI is transforming various aspects of the industry, including data gathering, customer service, and the replacement of traditional roles. An early example is Justsnap. Justsnap leverages sales receipts to execute proof of purchase-based, direct-to-consumer promotional campaigns, and trains its proprietary algorithms to extract valuable insights from consumer receipts. This innovative approach not only enhances the information gathered but also improves the platform's ability to identify and prevent fraud. 

In the realm of data gathering, Enterfive's Versus tool uniquely combines online and offline methods to collect consumer data in emerging markets. This innovative approach demonstrates how AI can revolutionize the way data is collected and processed across industries.

The evolution of customer service is another significant area impacted by AI. Justsnap, Epinium, Enterfive, and Between all see a future where customer care will increasingly be handled by AI agents, capable of human-like interactions via text and voice. Moreover, Between's 'selective hearing system' aims to revolutionize hybrid communication, making remote participants feel equally heard and fostering more inclusive experiences.

Adopting AI-driven technologies and overcoming the challenges posed by legacy systems is crucial for businesses. Ellipsis Drive emphasizes the need to let go of non-cloud-based and non-interoperable IT infrastructure for spatial data management to facilitate the adoption of AI and data analytics applications. Their platform automates the data wrangling process, making spatial data more accessible for AI and data analytics applications. Meanwhile, Jalebi has built an AI-driven process that allows restaurants to onboard and start selling within 30 minutes without any interaction, emphasizing the importance of AI in improving efficiency.

In the tourism industry, AI is revolutionizing customer service and personalization. CloudGuide highlights the potential of AI in creating tailored experiences, such as language translation and personalized recommendations for visitors. The company also foresees an increase in digital bookings, online payments, and mobile-accessible information.

Data analytics and AI are being leveraged across various sectors to stay ahead of the competition. EthicsGrade, for example, is building a large language model (LLM) to automatically fill in sustainability disclosure request forms, while Enterfive uses its survey generation tool to guide users in designing questionnaires and distributing them to their intended audience.

In conclusion, AI is set to transform the SaaS industry across various sectors, from fraud detection to customer service and data management. As AI technology continues to advance, businesses must embrace change and adapt their strategies to maintain a competitive edge in the face of new challenges and opportunities. The insights provided by these SaaS companies serve as a roadmap for others looking to navigate this rapidly evolving landscape.

If you would like to know more about the companies interviewed for this post, please reach out to

About the Author
Sebastien Grima

Investment Manager, EMEA at Techstars