Finding the right investor for your startup is a crucial part of the fundraising process: you need someone who understands your company and your goals.
Janet Bannister, Managing Partner at Real Ventures, explains why and how her investing firm sources terrific diverse entrepreneurs to invest in
"We also need diversity amongst the capital allocators, VCs, because it is more likely these VCs will have diverse networks."
There is a huge opportunity cost to not investing in diverse entrepreneurs. Investors need to become more empathic in order to solve this problem.
The biggest barriers for underrepresented entrepreneurs right now: "Access. Access to capital — to networks — to mentors — and to education."