On this episode of The Lead Up, we catch up with Waina and Meg, cofounders of Mockmate, a tool helping job seekers practice interviews, while also helping companies screen candidates faster using natural language processing.

Motivated by their own frustration with traditional recruitment — its lack of diversity and transparency, just to name a few element — the founders shed light on their strategy of shifting from a B2C to B2B focus, how it’s never too early to start building your company culture, and how they’re positioning themselves as a challenger brand.