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Healthcare is not a market — it’s a system. And systems do not adopt based on potential. They adopt based on fit.
Startups that appear “lucky” often have teams who’ve quietly engineered dozens of micro-decisions, relationships, and sacrifices behind the scenes.
Health systems love innovation, but they don’t buy it unless you de-risk it. Not just the tech. The process. The politics. The people.
A great startup community happens when a whole cast of characters step onto the stage, each saying “yes, and.”
We need to design our ecosystems to invite more people into the game — not just reward those already playing.
